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Date: Wed, 10 Apr 1996 12:14:20 -0700
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From: Manuel Coats <mcoats@qnet.com>
To: Multiple recipients of list <lightwave@garcia.com>
Subject: Re: LW/3DS Plugins
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Michael Meshew wrote:
> I agree that NewTek needs something similiar to Autodesk's Multimedia
> Catalog, but I figure they are lacking the resources to make it happen.
>
> The only way that I am aware of to reach all the registered users of
> NewTek products is thru Avid Media Group (AMG). They have a deal where
> you can mail out literature thru a combined mailing list of all
> subscribers to Video Toaster User & LightwavePro along with all registered
> users of NewTek products. For current advertisers, I believe the rate is
> $100.00 per 1,000 names. Last year I was told there was around 40,000
> names on file. You can also use subsets like names filed within the last 2
> years for example. The downside to this is that your material is sent thru
> a 3rd party, so you do not actually buy a list of names that you could use
> again.
>
> Michael
And then you have to factor in the cost of shipping which they charge you. By
the time you're done, you can be looking at over $10,000 just to do a mailing. A
lot of plug-in developers just don't have the funds for this.
